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Xiamen Stone Trading Company Seek Strategy Change And Transformation

Xiamen Chine Stone Co.,Ltd | Updated: Feb 13, 2015

Under the international financial crisis and the economic downtown, Xiamen stone industry and its export business is shrinked. But at the same time, as the domestic home/villa decoration are developing, the demand of the natural stone is on growth. Many small and medium-sized foreign trade enterprises realized this change,they begin to pay attention to and consider expanding their stone into the domestic homeuse market. but because a shortage of domestic marketing channels, they are confused on how to open the domestic huge market.

At present, Xiamen local stone enterprise do business of exportation and also domestic projects. They utilized the exhibition,B2B website or other forms to expand the foreign markets, they also try to use the govenment biding also human relationship marketing to expand the domestic project business. Compared with the matured traditional industry, stone industry don't have a large trading platform to display, either the marketing channels haven't yet been completed. So under this conditon, stone enterprises have to seek a change on their developing strategy and do some transformation.,they have to integrate the quary and industry resources,government and human relationship resources and new thinking,

Some new ideas are proposed by Xiamen small and medium-sized foreign trading company. For example,Xiamen puts forward the concept of "Villa MOBO" , it says "stone design innovation create a value adding". Xiamen cooperate with Japan designer team, integrated the products resources from different stone materials suppliers,it create a house model of "natural wine cellar villa" in the Changtai Area,which is just 40minutes from Xiamen downtown, it perfect show the vision and taste of the proprietor. A transformation is the inevitable trend of the development of stone industry.

Xiamen is a speciallized supplier of granite,marble and other natural stones. We have own stone factory in  Nan'an City, which is near to Xiamen port.
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